Privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.rustetshop.com.

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

Cookies – data files placed on your device or computer, often including an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit allaboutcookies.org.
Log files – track actions occurring on the Site, collecting data such as IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
Web beacons, tags, and pixels – electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

When we talk about Personal Information in this Privacy Policy, we mean both Device Information and Order Information.

How Do We Use Your Personal Information?

We use the Order Information we collect to fulfill any orders placed through the Site, including:

Processing your payment information
Arranging for shipping
Providing invoices and/or order confirmations

Additionally, we use this Order Information to:

Communicate with you
Screen orders for potential risk or fraud
Provide you with information or advertising relating to our products or services, in line with the preferences you have shared

We use the Device Information we collect to help screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site—for example, by generating analytics about how customers browse and interact with the Site, and assessing the success of our marketing and advertising campaigns.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information as described above. For example:

We use Shopify to power our online store. You can read more about Shopify’s privacy practices here.
We use Google Analytics to understand how customers use the Site. More about Google’s privacy practices here. You can opt-out here.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to subpoenas, search warrants, or other lawful requests, or to otherwise protect our rights.

By using our website, you agree to allow third parties to process your IP address to determine your location for currency conversion. You also agree to have that currency stored in a session cookie in your browser. This allows prices to remain consistent in your local currency while browsing.

Behavioural Advertising

We may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about targeted advertising, visit the Network Advertising Initiative’s page here.

You can opt-out of targeted advertising via:

Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Or via the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you and to ask that your information be corrected, updated, or deleted. To exercise this right, contact us using the information below.

We process your information to fulfill contracts we may have with you (e.g., your order) or to pursue our legitimate business interests. Your information may be transferred outside of Europe, including to Canada and the United States.